Where University Avenue comes alive with bold flavors, cold drinks, and the kind of atmosphere that makes tonight feel like a occasion.
Pure Tejano isn't about pretense. It's about showing up with real food, real drinks, and real hospitality right here in Lubbock. We opened our doors on University Avenue because this city deserves a place that feels both special and completely comfortable.
Every dish carries the warmth of Tex-Mex tradition — bold spices, fresh ingredients, recipes that honor the border between Texas and Mexico without taking themselves too seriously. Pair it with a cocktail crafted from scratch, and you've got a night worth remembering.
University Ave
Menu Items
Star Rating
Whether it's a casual Tuesday with friends or a Saturday night that turns into a story, Pure Tejano is designed to feel like yours. Our space blends warmth with edge — exposed brick, soft lighting, and a bar that's always full of conversation.
Live music on weekends, a rotating selection of Texas craft beers, and a cocktail program that takes its craft seriously without taking itself seriously at all.
Live Music
Weekend sets
Craft Beer
16 Texas taps
Private Events
Up to 80 guests
Happy Hour
Mon–Fri, 3–6pm
Happy Hour
Monday through Friday, 3:00 PM – 6:00 PM
Selected cocktails, domestic beers, and taco specials
5015 University Ave
Lubbock, TX 79412
Call to reserve your table
Have a question, want to book a table, or planning a private event? Drop us a line and we'll get back to you within the hour.
Call us
(806) 701-3010
Visit us
5015 University Ave, Lubbock 79412
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